Nonprofit Marketing Crisis: Survey Shows Messaging Fails to Connect With Key...
Our recent survey of more than 900 nonprofit leaders reveals a major crisis among charitable organizations: Many are doing an inadequate job of connecting with their key audiences and characterize...
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Ask Yourself 4 Questions for Effective Nonprofit Taglines
Welcome to guest blogger Allison Van Diest. Allison, Senior Product Marketing Manager at Blackbaud, prides herself on being not only a marketing “artist” but a marketing “scientist” able to measure...
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Saving the World, One Tagline at a Time
I’m pleased to introduce you to guest blogger Nancy Friedman, chief wordworker of Wordworking. Nancy is a name developer, corporate copywriter, recovering journalist and a most engaging blogger at...
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